Service 06 / Identity

Branding & Creative

Identity, motion and creative systems that convert — built so every touchpoint, from logo to landing page to ad, feels like one brand.

What's Included

Built to be consistent

A brand that looks and feels the same everywhere — on your site, your ads, your socials and your products.

Brand Identity & Logo Design

Logo, color, type and visual language built around a clear positioning — not just a pretty mark.

Design Systems & Style Guides

Documented components, templates and guidelines so every future asset stays on-brand without you in the room.

Motion Graphics & Video

Animated logos, explainer videos and product walkthroughs that bring your brand to life in motion.

Social & Ad Creative

On-brand templates and campaign creative for paid and organic social, ready for your team to reuse.

How We Work

From positioning to system

Brand work that starts with strategy, not just visuals.

01

Discovery & Positioning

We define who you're for, what you stand for and how you differ from competitors — before any design starts.

02

Concept & Moodboards

Multiple creative directions explored visually, narrowed down together until one direction feels right.

03

Identity & System Design

The chosen direction is refined into a full identity — logo, color, type, imagery and components.

04

Asset Delivery

Final files, templates and a style guide delivered in formats your team can use immediately.

Tools

What we design with

Figma Adobe Illustrator Adobe Photoshop After Effects Premiere Pro
Why CodeByZeno

Built different.
By design.

01

Arabic calligraphy-aware design

Arabic isn't just mirrored English. Our designers understand Arabic typography, ligatures and spacing — producing identities that feel native to Arabic readers, not adapted.

02

Logo to full system — not just an icon

We deliver a complete brand system: logo, color palette, typography, motion guidelines, social templates and brand guidelines — everything your team needs to stay consistent.

03

Figma source files — always yours

Every brand deliverable comes with editable Figma source files. Your team, your agency, your freelancer — anyone can extend the brand without coming back to us.

"Website inquiries doubled after the rebrand — and the client secured two enterprise contracts directly attributed to the new visual identity."
— Rebranding Project · GCC Logistics Client
Design for Two Aesthetics

Arabic elegance. Indian boldness.

GCC design culture prizes restraint, Arabic script harmony and luxury minimalism. India prizes vibrance, energy and cultural storytelling. We design both — not as adaptations, but as distinct native expressions.

🌙 GCC Aesthetic

UAE · Saudi · Kuwait

Arabic logo marks designed with calligraphy-aware letter spacing and optical weight. RTL-first design systems where Arabic is the primary script — English is the adaptation. Social creative built for Snapchat aspect ratios and TikTok vertical formats dominant in the Gulf.

Arabic Logo Mark RTL-first System Calligraphy-aware Snapchat Creative Luxury Minimalism
🇮🇳 India Aesthetic

Hyderabad · Mumbai · Bengaluru

Bold colour systems that work across India's diverse regional markets. Festival campaign adaptations for Diwali, Eid and regional celebrations. D2C packaging design, Meta Reels creative and vernacular brand extension in Hindi/Telugu/Tamil.

Bold Palettes Festival Campaigns D2C Packaging Meta Reels Creative Vernacular Extension
Common Questions

Quick answers

Yes — every brand identity we produce includes both Arabic and Latin logo marks, designed simultaneously to work in harmony rather than one being a translation of the other. Arabic marks are designed with calligraphy-aware letter spacing, while Latin marks match the visual weight. Both are delivered in all format variants.

Full brand kit: SVG, AI (Adobe Illustrator), EPS, PDF and PNG at multiple resolutions — for both Arabic and English variants. Plus: animated logo in Lottie and MP4 format, brand guidelines PDF, a Figma component library and social media templates in both languages.

Yes — we produce animated logo stings, branded intro/outro sequences for YouTube and TikTok, Lottie animations for web/app use, and social video templates in both EN and AR. All motion work is delivered in Adobe After Effects project files so your team can edit copy without resending to us.

Logo and visual identity: 3–5 weeks. Full bilingual design system with guidelines: 6–8 weeks. Brand + motion package with social templates: 8–12 weeks. We run two revision rounds per phase — Arabic and English reviewed together at each stage, not separately.

Need a brand that stands out?

Tell us about your business — we'll reply with a clear creative plan, timeline and pricing within one business day.